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The figures

• Still number one. On 5 October 2026, WordPress runs 40.1% of all websites. The next ones are far behind: Shopify 5.4%, Wix 4.2%.
• But falling. Its share was 43.6% in early 2025 and 43.0% in January 2026. After years of growth and three flat years, this is the first real drop.
• Websites without a CMS are growing. They went from 28.6% to 31.5% between January and October 2026.
• The software keeps moving. WordPress 7.0 came out on 20 May 2026 (AI features, a modernised admin area), then version 7.1 on 19 August 2026 (settings per screen size, a new image editor, review notes).

A CMS is a content management system: it lets you edit a website without touching the code.

The weak spot: plugins

WordPress on its own does little. You add plugins: a form, a gallery, a newsletter, a shop. That is its strength, and also its weak spot.

• 11,334 security flaws were recorded in the WordPress ecosystem in 2025, 42% more than in 2024.
• 91% were in plugins. WordPress core had only 6, all minor.
• Nearly one flaw in two (46%) had no fix on the day it was made public.

Example: an association website with 20 plugins depends on 20 different publishers. If just one of them abandons its plugin, or is slow to fix it, the website is exposed. Such a website needs attention all year round.

Will WordPress be called into question?

It has already started, on three fronts.

• Governance. Since October 2024, the hosting company WP Engine and Automattic, the company of WordPress’s co-founder, have been in court. On 24 September 2026, the judge reinstated the antitrust claims. The trial is set for 19 October 2027. Until then, there is uncertainty about who steers the project.
• New competitors. Cloudflare presented EmDash on 1 April 2026 as a “successor” to WordPress. Each plugin runs in an isolated space, with explicit permissions. Version 1.0 came out in late September 2026.
• AI. It makes building a custom website or tool much faster than before. This is one possible explanation for the rise of websites without a CMS. WordPress is responding by building AI in as well.

Our reading: WordPress is not going away. It remains a good choice for a blog or a standard shop. But it is no longer the automatic choice: “what do we really need?” is once again the first question to ask.

Our back office, compared

For the associations, municipalities and businesses we work with, we develop our own back office (the admin area of the website). It contains the features you need, and nothing else.

What WordPress does better: choice. For almost every common need, a plugin already exists, and you will easily find a provider to set it up.

What our back office does better: simplicity day to day. Volunteers and office staff find their own vocabulary, not that of a general-purpose tool. Enrolments, the member file, mail to members, cookie-free statistics and live video work together.

Example: for a music school, families enrol online, the committee follows the files and writes to parents, and teachers take attendance on a tablet. With WordPress, several plugins would have to be assembled and made to talk to each other. See our work.

Which one to choose?

• A blog, a standard brochure website, a shop: WordPress remains a good choice, with few plugins and regular maintenance.
• A website that does office work (memberships, enrolments, mail, documents): a custom back office is simpler to use and to maintain.
• Your WordPress website works well? Keep it. Sort through the plugins and check that updates are being done.

Not sure? Contact us: we look at your website and your needs, and tell you what suits you.

Sources: W3Techs, WordPress usage statistics · WordPress.org, release announcements · Patchstack, “State of WordPress Security in 2026” · webhosting.today, ruling of 24 September 2026 · InfoQ, EmDash · Accessed 5 October 2026.

The idea

You send us your phone photos and videos, without sorting or editing them. We assemble them into a film: each photo comes alive with a gentle camera movement, images fade into one another, and music accompanies the whole.

Example: the 80 photos of a village festival become a 90-second film. Visitors see the whole day in one click instead of scrolling through 80 thumbnails.

What we need

• Your photos and videos: phone ones are fine.
• Music, if you hold the rights. Otherwise, we suggest a royalty-free track.
• A few words to display: title, date, place, thanks.

What you receive

• For your website: a widescreen film that starts in one click and adapts to phones. It can be hosted with your website, without YouTube: no ads, no tracking of your visitors.
• For social media: the same film in vertical format (stories, Instagram) and square format (posts), with nothing to redo.

Changes stay simple

The film is not edited by hand: it is built from a “recipe” (the list of images, texts and music). Replacing a photo or fixing a title means changing one line of the recipe. The film is rebuilt in a few minutes.

Who is it for?

• Associations: a party, a show, a sports season.
• Municipalities: an inauguration, the review of the year.
• Craftspeople and shops: a building project from start to finish, a new collection.
• Holiday homes and accommodation: the region and the premises in one minute.

Would you like a film for your website? Let’s talk: send us a few photos and we will show you what it could look like.

For the curious, the technique is explained in our article Editing a video by writing a web page.

In one sentence

A conversational assistant (ChatGPT, Claude, Copilot…) answers and suggests; you apply. An agent is given access (files, commands) and carries out part of the work itself.

A comparison

The assistant is like an adviser on the phone: they tell you what to do, and you do it. The agent is like a technician you hand the workshop keys to: they do the job, then show you what they changed.

Claude Code and Codex

Claude Code (Anthropic) and Codex (OpenAI) are agents for software development. In a project, they can read files, edit code, and run commands and tests. What they are allowed to do depends on the permissions you grant.

Example: the contact form no longer works

• With an assistant: you paste the code and the error message into the conversation. It explains the cause and suggests a fix. You copy it into the right file, then test.
• With an agent: you describe the problem. It finds the files involved, fixes them, runs the tests and presents the changes for you to approve.

The boundary keeps moving

Assistants are gaining tools (web search, reading documents), and an agent can also simply answer. The useful question is: what is the AI allowed to do on my behalf?

Which one to choose?

• Understanding, writing, preparing: a conversation is enough.
• Changing an existing project: an agent saves you copying and pasting.
• In both cases: describe the expected result precisely and review the work. A passing test does not prove there are no errors.

Official sources: Claude Code and Codex CLI · Accessed 26 September 2026.

Definition

A framework is a set of pre-written, tested building blocks of code, with rules for putting them together. The developer only writes what is specific to your project.

An analogy

Building without a framework is like making kitchen cabinets plank by plank. With a framework, you start from standard units that are sturdy and compatible, and you choose the doors. It is faster, but you have to respect the manufacturer’s dimensions.

Example: a sign-up form has to check the fields (valid e-mail address, required boxes), block bots, save the answers and send a confirmation e-mail. A framework provides most of these blocks: the team focuses on the questions to ask and on what happens after sign-up.

A few names

• In the browser (what visitors see): React, Vue, Svelte.
• On the server (data, accounts, rules): Symfony and Laravel in PHP, Django in Python.
• Both at once: Next.js, Nuxt.

WordPress is not a framework but a CMS (content management system): a ready-to-fill website that you extend with plugins.

Benefits and trade-offs

• Benefits: time saved, organised code, easier for another developer to take over.
• Trade-offs: updates to follow, rules to learn, third-party components to monitor.
• A framework alone does not make a website secure or fast: it all depends on how it is used.

Do you need a framework?

For a showcase website of a few pages, HTML, CSS and JavaScript are enough: fewer updates and a lighter website. For an application with accounts, bookings or payments, a framework saves time. The right choice depends on the project, not on fashion.

According to its official help, Google ranks local businesses on three criteria: relevance (does your business match the search?), distance and prominence (reviews, links, online presence). You cannot change the distance; the rest can be worked on.

1. Create your Google Business Profile

It is free, and it is what makes you appear on Google Maps. Fill in everything: exact category, opening hours, service area, real photos.

Example: a bakery that chooses the category “Bakery” rather than “Shop” and lists its Sunday opening hours has a much better chance of appearing for “bakery open Sunday”.

2. Use your customers’ words

Your website must say clearly what you do and where: “Plumber and heating engineer in Thann, serving the Thur valley”. Your customers type “boiler leak”, not “maintenance of thermal equipment”.

3. Identical contact details everywhere

Name, address, phone number: exactly the same on your website, your Google profile, directories and Facebook. An old number lying around creates doubt, for Google as much as for your customers.

4. Ask for reviews and reply to them

Google states that the number of reviews and the rating count in local ranking. Ask for a review after each successful job, for example with a QR code on the invoice. Reply to all of them, including criticism, calmly and factually.

5. A website that works well on a phone

Local searches are often made in the car or in the street. Your number must be callable with one tap, and your address visible without searching.

How long does it take? A well-completed profile can appear within a few weeks. Reviews and prominence are built over several months.

Source: Google Help, “Tips to improve your local ranking on Google” · Accessed 26 September 2026.

Google measures website speed with three indicators, the Core Web Vitals, and takes them into account in its ranking, even though the relevance of the content matters more. Above all, visitors on a phone do not wait.

Measure in two minutes

Open PageSpeed Insights, paste your website address and run the analysis. Look mainly at the “Mobile” result. The thresholds Google sets for a good result:

• Main content display (LCP): under 2.5 seconds.
• Response to a click (INP): under 0.2 seconds.
• Visual stability (CLS): under 0.1. In other words, nothing should jump while loading, like a button that moves just as you click.

The most common causes

• Photos that are too heavy. A phone photo often weighs 3 to 5 MB.
• Plugins and scripts piling up. Every carousel, chat window or tracking tool adds code to load.
• No caching. The browser downloads the logo and styling again on every page.
• Overloaded hosting. The server takes more than a second to respond, before even sending the page.
• Too many fonts. Each variant (bold, italic…) is one more file.

Example: a 4 MB homepage photo, resized to the width of a screen and converted to WebP, often ends up under 200 KB with no visible difference. On an average mobile connection, that saves several seconds.

Where to start

• Resize and convert images: this is often the biggest gain.
• Disable what is no longer used: plugins, widgets, old tracking tools.
• Enable compression and caching with your hosting provider.
• Measure again to check the gain.

We carry out this check-up: measurement, a list of fixes ranked by impact, then implementation if you wish. Contact us.

Source: Google Search Central, “Core Web Vitals” · Accessed 26 September 2026.

Every year, Chrome, Safari, Firefox and Edge build in new features. For you, this means lighter websites with less code to maintain.

1. Blocks that adapt to their space (Container Queries)

Until now, a layout could only adapt to the width of the screen. Now each block adapts to the space it has.

Example: a product card is displayed in a row (photo on the left, text on the right) in the main page, and in a column in a narrow sidebar, with the same code.

2. Animated page changes (View Transitions)

A product photo can glide from the list to its detail page, like in a phone app, without an extra library. In a browser that does not yet support this feature, the page simply changes without animation.

3. Lighter images (AVIF)

At equal visual quality, an AVIF image often weighs half as much as a JPEG. The format is supported by all recent browsers. Lighter pages display faster, especially on phones.

4. Built-in menus and tooltips (Popover)

A menu or a tooltip can now be declared with a few words of HTML. The browser handles opening, and closing with the Escape key or a click outside. Less code, and correct keyboard behaviour.

5. Better-organised styles (CSS Nesting)

The styling rules for a single block can be grouped together, like subfolders. This used to require an extra tool (Sass) and a build step.

What it changes for you

Fewer external libraries mean a faster website, fewer security updates to follow and cheaper maintenance. That is why we use the features built into browsers whenever they are enough.

A web page is written for humans. Google has to guess that “6:30–12:30” is opening hours and that “€12” is a price. Structured data, written with the Schema.org vocabulary, tells it explicitly.

What it looks like

A small block of code, invisible to visitors, added to the page:

{
  "@type": "Bakery",
  "name": "Boulangerie Exemple",
  "telephone": "03 89 00 00 00",
  "openingHours": "Tu-Su 06:30-12:30"
}

In plain words: “this is a bakery, here are its name, phone number and opening hours, Tuesday to Sunday”.

What you can gain

Google may show a rich result: price and availability of a product, star rating, date and place of an event. A more complete result catches the eye more. But nothing is guaranteed: Google alone decides whether to show these enhancements.

Example: an association that describes its bingo night with the “Event” type (date, place, entry price) gives Google everything it needs to show this information directly in the results.

The most useful types

• LocalBusiness and its variants (Restaurant, Bakery…): address, opening hours, phone.
• Event: concert, festival, bingo night (date, place, price).
• Product: price, availability, reviews.
• Article: title, date, author.

Good to know

• It is not a direct ranking factor: it helps Google understand the page, not rank it higher.
• The data must match what is visible on the page, otherwise Google may ignore it.
• Some enhancements have disappeared: since 2023, Google only shows questions and answers (FAQ) for well-known government and health websites.

Check your website

Google’s Rich Results Test shows, for a given address, the data found and any errors. We add this data to every website we build, including this one.

Source: Google Search Central, “Structured data” · Accessed 26 September 2026.