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When people think about websites, many automatically think of WordPress, Wix, or Squarespace. And yet, for the majority of showcase websites, a static site is the most relevant solution.

What is a static website?

A static website is a site made of HTML, CSS, and JavaScript files — that's it. No server generating pages on the fly, no database, no PHP. The browser receives the files directly and displays them.

The concrete advantages

• Speed — no server requests, content displays almost instantly
• Security — no CMS vulnerabilities, no vulnerable plugins, no SQL injection possible
• Cost — hosting is minimal, sometimes free
• Reliability — fewer moving parts = fewer things that break
• SEO — Google loves fast websites with clean HTML

For whom?

If your site is a showcase site, a portfolio, an event page, or a presentation website — static is made for you. If you need a blog, there are static site generators that handle that very well.

What about maintenance?

This is where it gets interesting: a static website requires virtually no technical maintenance. No CMS updates, no plugins to monitor. The content is in the code, and the code doesn't age like a CMS.

At Les Techniciens du Net, all our sites are static. It's a deliberate choice: we prefer to deliver something solid, fast, and durable rather than a WordPress that needs indefinite maintenance.

When a potential customer types "plumber Thann" or "restaurant Husseren-Wesserling" on Google, does your business show up? If the answer is no, you're losing customers every day.

Google Business Profile: the foundation

The first thing to do is create and optimize your Google Business profile (formerly Google My Business). It's free, and it's what gets you showing up on Google Maps and in local results.

Local keywords

Your website should naturally contain the terms your customers use to find you:

• Your trade + your town
• Your trade + your region (Alsace, Thur Valley)
• Terms your customers actually use (not technical jargon)

NAP consistency

NAP = Name, Address, Phone. This information must be identical everywhere: on your website, on Google Business, on directories, on your social media. Google checks for consistency.

Customer reviews

Google reviews are a major ranking factor in local SEO. Systematically ask your satisfied customers to leave a review. Reply to all reviews, both positive and negative.

A fast, mobile-friendly website

Over 60% of local searches are done on mobile. If your website is slow or poorly adapted to smartphones, Google penalizes you. It's as simple as that.

Local SEO isn't magic. It's common sense, discipline, and a bit of technical know-how. And the results are often quick to see.

Google has been clear: loading speed is a ranking factor. And beyond SEO, it's also a matter of user experience. A slow website is a website nobody visits.

How to measure?

Two free tools are enough:

• Google PageSpeed Insights — analyzes your site and gives a score out of 100
• Lighthouse (built into Chrome) — full audit: performance, accessibility, SEO, best practices

The most common causes

• Unoptimized images — a 5 MB photo where 200 KB would suffice
• Too much JavaScript — plugins, trackers, widgets piling up
• Slow hosting — an overloaded shared server
• No caching — the browser re-downloads everything on each visit
• Heavy web fonts — loading 8 variants of a Google Font

Quick fixes

• Convert images to WebP or AVIF
• Enable GZIP compression on the server
• Configure cache headers
• Remove unnecessary JavaScript
• Defer loading of non-critical resources

A performance audit is often the first step towards a website that converts better. And that's exactly what we offer in our audit service.

The web in 2026 is an incredible playground for developers. Browsers finally support features we've been waiting for years. Here are the ones that truly matter.

CSS Container Queries

Gone are the days when you could only adapt a component based on the window size. With Container Queries, a component can adapt to the size of its container. It's a fundamental change for responsive design.

View Transitions API

Page transitions without complex JavaScript or frameworks. The browser natively handles transition animations. The result: websites that behave like apps, with a fraction of the complexity.

The AVIF format

AVIF offers 50% better compression than WebP, with equivalent quality. All modern browsers support it. It's the new standard for web images.

Native CSS Nesting

No more needing Sass just to nest selectors. Native CSS now supports nesting. A welcome simplification for projects that want to stay lightweight.

Popover API

Tooltips, modals, and context menus can now be handled natively by the browser, with a simple and accessible-by-default API. Less JavaScript, more reliability.

These developments reinforce our belief: you can build remarkable websites with native web technologies, without heavy frameworks or complex dependencies.

Have you ever seen those Google results with stars, opening hours, prices, or FAQs right on the results page? Those are rich results, and they're generated thanks to Schema.org structured data.

How does it work?

You add a small JSON-LD code block to the HTML page. This code describes the page content in a format that Google understands: "this is a local business", "here are its hours", "here are its reviews".

The most useful types

• LocalBusiness — for shops and craftspeople (address, hours, phone)
• Article — for blog posts (author, date, description)
• FAQ — for frequently asked questions pages
• Product — for product pages (price, availability, reviews)
• Event — for events (date, venue, price)

The impact on SEO

Structured data isn't a direct ranking factor. But it significantly increases click-through rates: a rich result catches the eye and inspires trust. More clicks = more traffic = better rankings over time.

On this very website, we use Schema.org LocalBusiness. It's a practice we systematically apply to all the websites we build.